I had some training in "how to deal with the news media" while in college, and it's definitely worthwhile. Reporters often come to a story with a preconceived slant, and will try to steer the interview in the direction that reinforces their own ideas. So you have to try and steer it back. I definitely agree with the comment earlier about having a good idea in advance what you want to say.
One thing that was pointed out in my training is to remember that the news media are the ones with the forum, and therefore they will almost always have the last word. So try to appear cooperative with them ... you fight them at your peril. These people are clever with language, and in a war of words they will cut most of us to ribbons.
As I mentioned four years ago in this thread, media training and experience in valuable. However, one can practice many of the principles with neither formal training nor a camera.
Answer fair questions clearly and concisely. Say nothing that you would be unhappy having printed on the front page of the newspaper. Stay on message. Do not respond to baiting--rather respond with a related comment that puts your position in best light. Remember that nothing is off-the-record. Do not joke with or flirt with the interviewer. S/he is a professional there to do a job.
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Media Training - learn to speak well on camera
Posted - 11/25/2008 : 10:56:20 AM
I would love to do a class.
